AA BlackAtlas

Your privacy is important to us. Please note that this Privacy Policy is part of the Terms and Conditions posted on this AAdvantage BlackAtlas website (the "Website"). American reserves the right to change this Privacy Policy at any time and will notify users of any material changes by updating the policy here and by including a "NEWLY UPDATED" label with the "PRIVACY POLICY" link on the Website for 30 days after any material changes are made. This policy was last updated on October 15, 2009.

This Privacy Policy should answer your questions about the sources and kinds of information we collect, how we use it, when it may be shared with others, and how we safeguard its confidentiality and security.

Information We Collect

1. Unregistered Users

You do not have to be registered to take advantage of certain features of the Website. However, we may still collect tracking information such as your browser type, the type of operating system you use, the name of your Internet service provider, and pages visited on the Website. American gets this information by using technologies, including cookies and web beacons to increase the functionality and user-friendliness of our Website and to better tailor our Website to our visitors' needs. We also use this information to verify that visitors meet the criteria required to process their requests. None of this tracking information identifies you personally; we collect it for reporting onsite activity in the aggregate. For example, we may want to know how long the average user spends on our Website or which pages or features get the most attention.

2. Registered Users

If you register an account at the Website, you may submit content for posting on the Website, subject to all of the Terms and Conditions. Such content may include, for example, your own travel videos and comment on videos from other users. If you register with us, we will collect personal information from you in addition to the non-personal information described above. Personal information we collect may include, but is not limited to:

-Name, addresses and telephone numbers
-Email addresses, fax numbers and pager numbers
-AAdvantage account number
-Date of birth

The information we may collect may vary, but we will only collect the information that you manually enter into our registration forms or otherwise authorize us to collect. We may store all or some of that information in a "cookie file" on your hard drive so that you will not be required to log in every time you visit the Website.

3. Minors

American does not allow children under the age of 18 to register on the Website. If you are under the age of 18, please do not register.

How Your Information Will Be Used

American uses your personal information to operate, maintain, and provide to you the features and functionality of the Website. American may use your personal information to provide personalized features to you. Your account name will be displayed to other users when you upload videos, make comments, and send messages through the Website. American will not share your email address or AAdvantage account number with anyone except as described below nor will we display them in any public manner.

We may disclose personally identifiable information to government authorities to the extent we believe that we may be required by law to do so, or to third parties pursuant to a subpoena or other legal process. We may also use or disclose your information to protect or enforce the rights or property of American, the Website, or its users.

American also uses your user information to identify, develop and market products and services that we believe you may value. From time to time, you may receive offers from affiliated American companies such as AMR Investments, American Eagle, AAdvantage participants, American Airlines Vacations, and AmericanConnectionÆ or from third party companies with which we have a business relationship. In addition, we may provide information we collect about you to third parties to distribute promotions, sweepstakes, marketing surveys, focus groups, interviews and other opportunities offered by American or to fulfill the products and services you have requested. These third parties are subject to data security and confidentiality requirements. You may choose to restrict these marketing communications and sharing of your information with third parties as outlined in the section below.

Instructions for Opting Out of Marketing Communications

If you do not want American to use or share your personal information for the purpose of sending you marketing or promotional materials, please click on this link www.aa.com/emailunsubscribe to submit your request by email. Your request will be handled promptly but you may still receive marketing communications that were already in process prior to receipt and processing of your request. If you are an AAdvantage member, you may also contact AAdvantage Customer Service to submit your request. Please note that you will continue to receive AAdvantage program updates and email products for which you have subscribed.

Security

Information Security is important at American. We maintain physical, electronic and procedural safeguards to protect personal information and we review our security standards and procedures to protect against unauthorized access to personal information. See our Security statement for details.

American also participates in the Council of Better Business Bureaus' BBBOnlineÆ Privacy Program, and endeavors to comply with all the BBBOnlineÆ privacy and security standards. Further information about this program is available at bbbonline.org.

User Submissions

You have no privacy interest in anything that you upload or otherwise submit for posting on the Website. Please do not include any private information or materials in any such submission.

Links to Other Sites

We provide links to resources we think you'll find useful or interesting. These links will lead you to sites that may operate under different privacy practices. Our visitors are responsible for reviewing the privacy statements for such other websites, as we have no control over information that is submitted to these companies. We are not responsible for any violations by the operator of any site to which we link you of any privacy or other policy.

Contacting Us

If you have any questions, comments or concerns about our privacy practices, email us at blackatlas.privacy@aa.com.

AA.com Website

This Privacy Policy is not intended to supersede American's Privacy Policy associated with the www.AA.comÆ website. If you use or access the www.AA.comÆ website, such use or access is subject to the Privacy Policy associated with the www.AA.comÆ website.